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Growing brands that captivate and convert

Strategic brand consulting for lifestyle and wellness brands ready to scale with clarity, strategy, and commercial impact without the agency overhead.

Get in touch

Strategic Brand Consultant. Based in Sydney. Working globally.

Strategic Brand Consultant. Based in Sydney. Working globally.

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For ambitious wellness and lifestyle brands ready to scale with intention.

You don't need more tactics. You need your Brand Honey, the magnetic essence that makes the right customers choose you.

When you find and leverage it, everything changes:

  • Products sell themselves

  • Services book out

  • You stand out in your category

  • New markets open up

  • Investors, stockists, and partners come to you

No more guessing or burnout. Just focused, sustainable growth.

Explore our services
Polaroid picture of Caity Lilley, a brand and marketing consultant, sitting on a beige sofa with a closed laptop nearby, smiling at the camera.
A woman is lying on a beige couch on her smartphone, wearing a green jacket and blue jeans.

MEET THE FOUNDER

Hi, I’m Caity

I'm an award-winning brand consultant with 10+ years across agency and in-house roles, growing global and challenger brands like Google and Modibodi.

I've spent my career turning cultural insight into commercial strategy, building brands that don't just look beautiful, but drive real revenue.

I launched Brand Honey in 2025 after watching too many wellness and lifestyle founders burning out from doing everything, instead of doing the right things well.

Now I help brands and founders find their magnetic edge (their ‘Brand Honey’) and scale strategically and sustainably.

Work with me

MY PHILOSOPHY

Do less, but better.

Growth doesn't come from doing more. It comes from doing the right things well.

I help you find your Brand Honey, the unique essence that makes your brand magnetic, and build a tailored roadmap to meet your business goals before diving into creative execution.

No more throwing spaghetti on the wall, burning cash and burning out. Just focused shots on target, sustainable momentum, and growth that actually lasts.

Let's work together

SERVICES

Creative thinking, but make it commercial

I blend commercial strategy with creative execution to craft positioning, storytelling, design, and messaging that connects with and converts the right audiences.

I partner with brands on a fractional, contract, or project basis to deliver results without the layers or overhead of an agency.

Close-up of a honeycomb with a bee near the left side.

Brand & Marketing Strategy

Positioning, propositions, audience insight, go-to-market, partnerships, collaborations.

A seashell, a coconut, a vintage camera, and a piece of sand on a sandy beach.

Brand Identity

Visual identity, brand guidelines, tone of voice, distinctive brand assets.

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Creative Direction & Execution

Campaigns, launches, messaging, copywriting, creative strategy.

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Client love

  • "Wow wow wow, Caity. I’m out of words. I haven’t really truly believed in this more now that I adore the whole brand. I love every single thing!"

    Klara Wester, Däily Hydration

  • "I have to tell you how impressed I am with everything you’ve done. Everything is exactly how I’ve been wanting it to look but haven’t been able to put on paper.”

    FMCG Client

  • “Thank you so much for our workshop yesterday. I feel clear & excited & supported. I really appreciate you!”

    Lizzy Criner, The Bronte Dispensary

Brands I’ve grown

  • A woman with curly hair in a pose with her head between her legs, wearing pink tights and red high heels, with a red skirt,, and large bracelets on her wrists, against a tiled wall background.

  • A woman wearing sunglasses and a black sleeveless top drinks from a large water bottle labeled "Daily Hydro" after exercise on a red and blue athletic track.

  • A woman in yellow workout clothes performing a yoga pose on a balcony with a view of the ocean

  • A woman with dark hair smiling, sitting on a beige couch, wearing a brown blazer over a white top, with a framed floral artwork in the background. The image has decorative text and graphic elements around it, including the phrases "this gentle hour," "Holistic Health," and "tgh."

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PACKAGES

Find your Brand Honey

Customisable packages designed to get you unstuck, focused, and growing.

  • Get clarity on where your brand is now and where it needs to go.

    A strategic audit that identifies gaps, opportunities, and priorities so you can move forward with focus and ease.

  • Our signature package.

    A clear strategy designed to strengthen your brand, attract more customers, and help you lead your category in the way only you can.

  • A refined, distinctive visual identity grounded in strategy, not trends.

    For brands ready to look and feel like the next version of themselves.

  • Tailored brand and marketing support across campaigns, launches, content, digital, partnerships, and activations and more.

  • Access to me as an embedded brand partner to help you execute your roadmap with consistency and care on an ongoing fractional or contract basis.

  • A focused 60-minute session to unpack a challenge, gain clarity, and decide your next best move.

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Ready to find your Brand Honey?

Stop chasing customers. Start attracting them.

Let's talk