Strategic brand consulting for wellness and lifestyle brands

Brand Honey is for brands who are ready to stop guessing and start growing.

Based in Sydney's Eastern Suburbs, working globally, I help wellness and lifestyle brands find their strategic edge and scale sustainably.

MEET THE FOUNDER

Hi, I’m Caity

A young woman sitting on a beige sofa with a closed MacBook laptop on a small round table next to her, in a room with plain light-colored walls, smiling at the camera.

I'm an award-winning brand consultant with 10+ years across agency and in-house roles, growing global and challenger brands like Google and Modibodi.

I've spent my career turning cultural insight into commercial strategy, building brands that don't just look beautiful, but drive real revenue.

I launched Brand Honey in 2025 after watching too many wellness and lifestyle founders burning out from doing everything, instead of doing the right things well. Now I help brands and founders find their magnetic edge (their ‘Brand Honey’) and scale strategically and sustainably.

What you'll walk away with:

  • A brand that stands out

  • A positioning strategy that converts

  • A go-to-market plan they can actually execute

  • Confidence to scale

Connect with me on LinkedIn

MY PHILOSOPHY

Do less, but better.

Growth doesn't come from doing more. It comes from doing the right things well.

I help you find your Brand Honey, the unique essence that makes your brand magnetic, and build a tailored roadmap to meet your business goals before diving into creative execution.

No more throwing spaghetti on the wall, burning cash and burning out. Just focused shots on target, sustainable momentum, and growth that actually lasts.

Let's work together
An aerial view of people surfing in the ocean, with large crashing waves nearby.

Good strategy can be the difference between treading water and surfing the tides.

Find your Brand Honey

Client love

  • "Wow wow wow, Caity. I’m out of words. I haven’t really truly believed in this more now that I adore the whole brand. I love every single thing!"

    Klara Wester, Däily Hydration

  • "I have to tell you how impressed I am with everything you’ve done. Everything is exactly how I’ve been wanting it to look but haven’t been able to put on paper.”

    FMCG Client

  • “Thank you so much for our workshop yesterday. I feel clear & excited & supported. I really appreciate you!”

    Lizzy Criner, The Bronte Dispensary