Brands I’ve grown

A curated collection of our past work.
Comprehensive portfolio or CV available upon request.

Modibodi: Winning Gen Z

From “mum brand” to culturally relevant Gen Z favourite.

A woman with dark hair in a bun, wearing a black cropped blazer, leopard print tights, and statement earrings, poses on a bed with white sheets and pillows.

Scope

Repositioning strategy
Brand and packaging refresh
Integrated awareness campaigns (AU & UK)
Award-winning TikTok campaign 
Activations, like Splendour in the Grass
Brand, creator and retail partnerships

Results

+91% increase in brand engagement 
+67% increase in new customer traffic
+3.5% increase in consideration

An outdoor advertisement on a bus stop featuring a woman in tights and black clothing with the text 'FEAR NOT' and 'Modibodi Anti-Leak Period Wear.'

Scoop It Up: converting followers

From burnout to clear, easeful income pathways.

Close-up of a person's midsection in yellow workout clothes, sweating during exercise with text overlay about the best sweat session outside of the bedroom.

Scope

Brand and marketing strategy
Brand positioning
Audience segmentation strategy
Design, copy and ad creative

Results

Clear paid vs free value proposition
Ads to attract new subscribers and convert followers.
Messaging that speaks to convenience and impact

A woman practicing Pilates outdoors near a pool, wearing a yellow sports bra and shorts, performing a side plank pose.

Däily Hydration: from zero to launch

Building a credible, revenue-generating brand from scratch.

A logo with large black text saying 'DÄLY' and smaller black cursive text saying 'hydration' beneath it, over a light abstract floral background.

Scope

Brand positioning and proposition
Art direction, logo design, look and feel
Tone of voice, messaging and copywriting
Launch strategy
Packaging design

Results

3 months post-launch:
+565 followers (organic)
5.28% conversion rate
8% returning customers

Poster with yellow text reading "Take Your Day to the Max". Includes images of women running on a track, drinking water from a branded bottle, and a hand filling the bottle with water on a running track. The poster also features the words "Daily hydration" and a circular text "It's a good day to have a good day".

This Gentle Hour: building emotional trust

Proof that ‘soft’ doesn’t need to mean passive.

Text saying "this gentle hour" in large brown and beige letters over a light blue background with two cream-colored flower shapes containing "Holistic therapy" and "tgh".

Scope

Logo design
Brand guidelines
Social media templates

Collage of motivational and calming messages with photos of a woman, flowers, water, and a baby, featuring pastel blue, brown, and beige colors.

Client love

“I’m so excited! It all looks so good, I could cry.”

Awards

TikTok Awards

Greatest Creative Campaign (Modibodi)

2024

Lotus Awards

Gold: Entertainment & Film Craft (Modibodi)

2024

London International Awards

Gold: Use of Social Media, Influencers & Tone Of Voice (Modibodi)
Gold: Entertainment (Zeitgeist) (Modibodi)
Silver: Entertainment (Online Series) (Modibodi)

2023

Billy Blue College of Design

Top of Class for Illustrator

2022

Client love

  • "Wow wow wow, Caity. I’m out of words. I haven’t really truly believed in this more now that I adore the whole brand. I love every single thing!"

    Klara Wester, Däily Hydration

  • "I have to tell you how impressed I am with everything you’ve done. Everything is exactly how I’ve been wanting it to look but haven’t been able to put on paper.”

    FMCG Client

  • “Thank you so much for our workshop yesterday. I feel clear & excited & supported. I really appreciate you!”

    Lizzy Criner, The Bronte Dispensary

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